Creative Partner

Written by Meghna Bhowmick Introduction Sahaj Parav Season 7 was held on 22nd and 23rd February 2025 at the Indian Museum. Furthermore, this grand cultural festival was produced by Lopamudra Mitra and Dohar. Therefore, an engaging and sober experience was created for the audience. To further enhance the festival’s visual appeal, the branding elements were designed by Living Room Storiez. In addition, several creative designs were developed to bring the event to life. What Was Designed by Living Room Storiez? Towering Statements: Hoarding Designs Large hoardings were strategically placed at key locations, meanwhile, the festival’s theme and spirit were brought to life through the use of vibrant colors, traditional motifs, and dynamic typography. A balance between cultural elements and modern design was ensured, thereby making certain that attention was grabbed by these hoardings while the festival’s authenticity was maintained. Grand Gateway: Overhead Gate Design A grand entrance gate was designed to make the first impression truly captivating. Inspired by traditional architectural elements, intricate patterns were blended with bold structural aesthetics in the gate’s design. Furthermore, vibrant lighting effects were incorporated to create a sense of excitement as visitors entered the festival. Artistic Passports: Ticket Design Event tickets were transformed into miniature artworks. Traditional Bengali folk patterns were carefully embedded into the design, thus making each ticket a keepsake. Moreover, subtle texturing and embossing techniques were used to enhance the tactile experience, further elevating the value of the ticket beyond just an entry pass. Identity in Style: ID Card Design ID cards were designed with a sleek yet traditional aesthetic. The color palette reflected the cultural richness of Sahaj Parav, while modern typography ensured clarity. QR codes were integrated for easy digital verification, merging functionality with creativity. Buzz Creators: Branding of Advertisements Promotional advertisements were designed to create a striking visual presence across various media. In addition, a fusion of hand-painted artwork and digital graphics was used to bring a unique touch to posters and banners. Furthermore, motion-based digital ads were incorporated to add vibrancy to online promotions, ensuring that a cohesive branding experience was maintained across all platforms. Vivid Highlights: Side LED Displays Side LED screens were designed to display dynamic and engaging visuals. Moreover, animated transitions, folk-inspired motifs, and thematic color gradients were used to ensure that the content remained visually appealing.These screens acted as both information hubs and storytelling elements, showcasing artist introductions and event highlights in an immersive way. Center Stage Brilliance: Middle Circle LED Designs The central LED screens were designed to be the visual heart of the festival. Special attention was, therefore, given to color harmonization and content placement to ensure high visibility. Additionally, real-time animations were synchronized with live performances, adding an extra layer of excitement for the audience. Aesthetic Grids: Checker Board Designs A unique checkerboard design was created to add artistic depth to the festival venue. Additionally, geometric patterns were blended with earthy tones and folk-inspired symbols. The grid was strategically placed to ensure an interactive and visually engaging experience for attendees. Directional Elegance: Standee Designs Standees were crafted to serve both functional and aesthetic purposes. Each standee was designed with an elegant mix of typography and illustrated elements, which, in turn, reflected the cultural ethos of Sahaj Parav. Moreover, high-quality matte finishes and bold contrasts were employed to ensure readability and visual appeal from a distance. Social Media Promotion with Creative Reels: Reels were designed and posted on social media platforms. These short videos were launched six days before the event. Excitement and engagement were generated among the audience. Furthermore, the reels were published on Sahaj Parav’s Facebook and Instagram pages to maintain the buzz. The Creative Approach Behind the Designs: Living Room Storiez worked closely with the team behind Sahaj Parav to ensure that designs were created which not only served a functional purpose but also enhanced the overall experience of the festival. Moreover, it was aimed that creativity, culture, and professionalism be woven together in a way that would reflect the event’s vibrant nature.From the color palette to the fonts, every element was carefully chosen to resonate with the audience, keeping the cultural traditions of the festival intact while adding a modern, innovative touch. It was evident in how different types of media, ranging from traditional print advertisements to digital LEDs and social media reels, were used in our unique approach. Additionally, these media were employed to create a cohesive and engaging festival experience. Moreover, the design work was not merely focused on making things look good; rather, it was aimed at telling a story and creating a lasting impact through visuals. Why These Designs Were Important for Sahaj Parav Season 7? Sahaj Parav Season 7 was, thus, seen as more than just a cultural festival. A celebration of traditions, art, and community was held. Furthermore, the festival’s reach and engagement were amplified by the visual designs created by Living Room Storiez. The designs were specifically aimed at creating excitement and anticipation ahead of the event, ensuring that the festival’s unique charm was communicated through every touchpoint. Sahaj Parav’s brand identity was further solidified through the designs, thereby providing a consistent visual experience from the moment the hoardings were seen to the time the audience engaged with the LED screens and stands at the event. Consequently, the festival was made not only visually appealing but also easy to recognize and remember. Conclusion: Therefore, the power of creative design in shaping unforgettable experiences was demonstrated through Living Room Storiez’s contribution to Sahaj Parav Season 7. From large-scale advertisements to intricate details in ticket and ID card designs, every visual element was carefully crafted to reflect the spirit of the festival. Through its innovative approach and professional execution, Living Room Storiez ensured that Sahaj Parav Season 7 would be remembered not just for its cultural performances but also for the captivating visuals that enhanced the overall experience.