artile

Written by Meghna Bhowmick When you visit a restaurant, what makes you get attracted to be staying? The beauty of the restaurant, the ambience, the decoration or the services? May be these are vital, but the menu card is on top among these all. This is the medium through which people can connect with the restaurant. They can feel the energetic vibe through it. In a nutshell, menu card creates the first impression to the customer. It makes them feel visit the restaurant over and over again. The design, pattern and the way of presenting all the dishes towards people should be like homemade feeling. Only catchy and impressive menu cards can create this impression. A menu card containing with lots of items, high volume photographs and crazy colors can make the guest distracted from their focus. And after that they might feel like the place is not suitable for them. So customers choice mostly depends on the menu card items and its design. It should be catchy but easy, simple but innovative. This will help the guest to select the items easily without any confusion and also makes them feel they choose the right place for them. A thoughtfully designed menu card can also increase the revenue of the restaurant. It totally depends on how much efforts you are putting while designing. A perfect and well planned menu card can create a positive impact on both the restaurant and the guest. people from many walks of life visits restaurant. Everyone has their own individual choice. Making the menu card tempting and eye-catching is as crucial as valuable for the business. In today’s fast paced life people are very busy with their stuffs. The world is also becoming technologically improved day by day. So, it is so difficult to catch people’s attention on any small things. There are some creative ideas that Living Room Storiez has put while designing the menu card. Our clients are La Fiesta Catering Service, Malank, Mayas, and so on. Unique Creative Designs Followed by that, we tried to make the menu card in that way by which anyone can make their decision easily and also leave a last impression. 1. Main Focus Out Of The Menu Card: Many people says that, guest start focusing on the menu card from the center of it. Then it keep moving towards the top from left to right. On the other hand, some people says customers start looking for it from the first page. As it depends on people’s choice or their psychology, menu card should be designed followed by that. We put all the high margin dishes on the top from the very beginning. We have kept a minimal space between all items while writing. This will give a eye-soothing break while searching. This will not drive them within confusions. 2. Color For Visually Attractive: When it comes to designing a menu card, color plays an important role in it. It should be bright as well as soft. A catchy and soothing color can let people take a adventurous experience throughout the menu card. Warm colors like red, yellow, green creates an ambience of love, energetic and impulsive. On the other hand, dark color like black, dark brown associates with sincerity, success and seriousness. 3. Design: Function Meets Art Designing a menu card involves more than just arranging food items in a list. We take into account the layout, spacing, and structure, ensuring the menu flows in an easy-to-read manner. Each section is thoughtfully placed to ensure the customer can easily find what they’re looking for, without feeling overwhelmed. 4. Clear Font: Ensuring Readability A menu card needs to communicate quickly and effectively with customers. This is why clear, easy-to-read fonts are essential. While some fonts are beautiful, they can be hard to decipher, especially in dim lighting. Living Room Storiez use fonts that maintain clarity while also supporting the overall aesthetic of the restaurant. We believe in simplicity without sacrificing style. 5. Thematic Design: Reflecting the Spirit of the Season We understand the importance of seasonal and thematic designs. For festive occasions like Durga Puja, Diwali, Christmas, and more, we offer bespoke themed menu cards that celebrate the spirit of the season. Our designs capture the essence of the celebrations. We carefully craft menus that not only reflect the restaurant’s unique personality but also connect with the joy and excitement of the festivities. 6. Digital & Print Forms: Catering to All Needs In today’s tech-savvy world, digital menus are becoming increasingly popular, especially for dine-in or delivery services. These menus are interactive, allowing restaurants to update them easily and make them accessible to customers via smartphones or tablets. On the other hand, we understand the timeless appeal of printed menu cards, which offer a tactile, more personal experience. Whether digital or print, we ensure that the design is optimized for both mediums, maintaining the same high standards of creativity and professionalism. Conclusion: A well-designed menu card is not just a functional tool but an integral part of the customer experience. Living Room Storiez believe that the design of a menu card should reflect the unique personality of the restaurant while providing a seamless and visually pleasing experience for diners. From digital menus to printed files, we combine creativity with professionalism to craft menu cards that reflect the essence of each client’s brand and create an unforgettable experience for their customers.