Written by Meghna Bhowmick
All About Sahaj Parav?
Sahaj Parav is one of India’s leading folk culture festival. India’s root music, Lopamudra Mitra and Dohar Productions initiated the Sahaj Parav in 2014. This cultural festival is held at various places of Kolkata.
Its goal is to showcase the rich heritage of the subcontinent through traditional arts. What began as a chat expanded to a festival at this scale. Also folk artists from marginalized corners of India perform on the stage of Sahaj Parav.
‘Sahaj Parav‘ a two-day root music festival was held in Kolkata from 16th to 17th February, 2024 at Indian Museum. The event was organized by Lopamudra Mitra and Dohar. So many folk cultural activities have been performed in this event. Those are Geet Govinda, Orissa’s Gotipua, Chari dance of Rajasthan, and so on.
Veteran folk artistes were felicitated with their folk performances at the festival. That evening saw a heartfelt rendition of the life, times and music. When it comes to celebrating the festival, support for the initiatives was lent by people from all walks of life.
Creative Partner Living Room Storiez:
In 2024, a vibrant musical celebration of Sahaj Parav was held at the Indian Museum. Living Room Storiez was the creative partner of this festival. We have made this festival as precious as attractive by making it innovative.
They were greeted by a stunning entry gate, meticulously designed by Living Room Storiez. We not only crafted a series of eye-catching promotional things, but also captured the essence of the festival. Everything was designed in detail, keeping the base of this festival in mind. As this played a crucial role in generating excitement.
Poster Design:
A successful poster design is achieved through a collaborative effort between the designer and the client. Also understanding the design process is important for that. Our vision is effectively explored, achieving the best possible results.
Living Room Storiez‘s goal is to let people explore an imaginative world through a design. This is the way through which they can easily relate with them.
There are so many things that we always keep in mind while designing. These are:
- Simplicity and Ease: Clean lines, minimal clutter, and uncluttered design elements are used to convey the idea of “easy.
- Colour and Innovation: Colour plays an vital role in design. We use vibrant colors as well as neon accents to convey a sense of modernity.
- Cultural Nuances: Cultural Nuances is very important on which we design the poster’s character. It also depends on the target audience.
- Typography: We use simple as well as legible font to ensure readability. Also Cursive or calligraphic font makes the look more traditional.
- Message: Clarity, conciseness, positive and inviting tone are being used to send the message to the audience.
Appreciation From Sahaj Parav:
Appreciation is the only thing that make you feel satisfied. And this can be achieved through your work. We always keep in mind people’s emotion. People gets connected with their root through our design.
It was a greate time working with Sahaj Parav. Also we are certified with the appreciation letter and memento from Sahaj Parav. We are highly thankful for that. It was a big achievement for Living Room Storiez team.
Website Design of Sahaj Parav:
Designing website is another skill of creativity that we provide. Website is a crucial platform by which people come to know about the theme.
Apart from designing the posters and banners, we also designed website. Living Room Storiez was tasked with creating a website of Sahaj Parav that not only showcased their offerings but also connected with their target audience on an emotional level.
We delve deep into Sahaj Parav’s brand identity, values, and aspirations. This website is crafted with cultural activities, infotainment knowledge and detailed information. The website is glorified with the history, colorful photographs and press releases.
